Essential Google Analytics Metrics
Google analytics metrics are fundamental when it comes to gauging the success and failure of a homepage. Therefore, there is need to be acquainted with all Google analytics metrics and determine which ones to ultimately focus on in order to make your website fruitful and successful. It’s very much possible to meet people who do not even have an idea about these metrics. Perusing through the information highlighted below enables you learn more about Google analytics metrics to mull over.
The first metrics to consider is bounce rate. Fundamentally, this metric makes it possible for you to acknowledge those visitors who did click to a webpage in your website and left without checking any other webpage whatsoever. Professionally, bounce rate metrics helps identify or analyze single page sessions. The reason why people leave a website after opening a webpage is due to frustration or lack of irrefutable info and this metric will help you gauge whether our website is contenting or not. The higher the bounce rate, the poor the information or the service you avail on your website.
Exit pages is the second metric to consider. Generally, this analytics metric helps define all the webpages opened by people in your website before they ultimately leave. Thus, you can use the analysis to determine the webpage that failed to deliver tremendously to the visitors. A page that grooves tall under this metrics means some of the features or even information availed is not interesting at all.
The third metric is average session duration. Defining from its name, it helps you determine the average time spent by visitors in your website before they leave. This metric helps also outline the amassed number of people who relish using this website. Where your website visitor lacks satisfaction, they won’t spend much time whatsoever. Additionally, this Google analytics metric helps determine whether people are reading the content you have availed especially the long form ones with thousands of words. For instance, if visitors spend two minutes in webpage and that webpage has content of 5000 words, then you are assured they aren’t reading. It therefore helps you make adjustments and improve your website.
The last metric covered is average page load time which helps determine the average time that visitors get to wait for a page to load. Basically, website visitors are always overwhelmed with pages that load sluggishly. This ultimately helps you identify the average time visitors wait for the site to load. A website should take less than one second to load.
This article highlight only four but there are multiple other metrics. You can only effect change and modify parts of your website that you are well informed about. Thus, ensure to use these Google metrics fundamentally as a way of determining where changes are necessitated hence improving the overall experience of the visitors.